In a recent episode of the Nidhi and Shikhar Singh podcast, host Abhishek Vyas sat down with the husband-wife duo behind Samosa Singh, a revolutionary Indian food startup that’s now worth over ₹600 crores. Their story is a masterclass in grit, innovation, and building a brand loved across India. From street snack to national sensation — discover how Samosa Singh is transforming India’s fast food scene with innovation and bold vision.
Food Startup Success Story: From Kitchen to Empire
Samosa Singh began with a simple goal — to reinvent the street food startup experience. With roots in a small kitchen, they scaled to a nationwide presence with outlets in Bangalore, Hyderabad, Chennai, Delhi, Mumbai, and Kolkata. Their unique samosas and frozen food products have captured the tastebuds of millions.
Smart Business Model Behind the Samosa Singh Strategy
The duo built a fast food startup with a strong backend — a central Samosa Singh factory, streamlined logistics, and an R&D-driven menu. Their food business startup also focuses on tech-enabled processes, ensuring consistent quality and scaling potential for future franchise models.
Nidhi and Shikhar Singh Podcast: Key Insights for Founders
The Nidhi and Shikhar Singh podcast shares practical insights into building and scaling a business as co-founders. The discussion highlights the importance of aligned vision, clear role distribution, and strong communication while navigating growth challenges. Nidhi and Shikhar Singh also touch on decision-making, adaptability, and staying resilient in a competitive market, making this segment valuable for founders looking to build sustainable ventures together.
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The Power of a Husband and Wife Business Partnership
Nidhi and Shikhar Singh balance professional roles and personal life while running their food industry startup in India. On the podcast, they share candid insights into navigating business challenges, decision-making, and supporting each other while building a legacy brand.
Lessons for Aspiring Food Entrepreneurs
From managing the Samosa Singh kitchen to cracking the perfect samosa price point, their journey offers lessons in branding, innovation, and resilience. Whether you’re exploring frozen food business startup ideas or want to build a Bangalore-based startup, their story is full of inspiration.
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Conclusion
As highlighted in the Nidhi and Shikhar Singh podcast, Abhishek Vyas captures the remarkable journey of Singhs. Their success with Samosa Singh proves that with vision and perseverance, a humble snack can become a household name and a booming food product startup.
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They began with a small kitchen in Bengaluru, quitting corporate jobs to build a brand for Indian snacks. When B2B sales dropped during lockdown, they pivoted to cloud kitchens and scaled quickly across India. They focused on consistent quality, used scientific methods for dough and taste, and modernised snack manufacturing.
