vaibhav dwivedi podcast brings a brutally honest conversation to the table, exposing the lesser-known realities of the eyewear industry, family business pressure, and the hidden risks behind blindly trusting blue light glasses. In this Hindi business podcast episode, Vaibhav Dwivedi, founder of Lenstrack, shares insights that challenge popular marketing narratives and reveal what really happens behind the scenes of optical brands.
A third-generation entrepreneur in the optics business, Vaibhav’s journey began when Titan Eye+ was just entering the Indian market. While Lenskart later became a household name, Lenstrack was already carrying forward a family legacy built on trust and craftsmanship. However, the road was far from smooth, and Vaibhav openly discusses struggles that most founders never talk about.
Lenskart vs Lenstrack – What’s the Real Story?
One of the most eye-opening moments in the vaibhav Dwivedi podcast is when he reveals that Lenstrack existed before Lenskart. Despite this, he once received a legal notice from Lenskart that shook him emotionally and mentally. With no financial backing to hire a lawyer, Vaibhav was forced to search for legal solutions online while battling anxiety and fear.
This period took a heavy toll on his mental health. He openly admits that the stress almost pushed him toward alcoholism. What pulled him back was a powerful moment of clarity sparked by his mother’s words. That emotional support helped him stand his ground and continue building Lenstrack with honesty and resilience.
Do Blue Light Glasses Actually Work?
The vaibhav Dwivedi podcast dives deep into one of the most controversial topics in modern eyewear: blue light glasses. Vaibhav explains that while blue cut lenses do offer limited protection from screen glare, they are not a magic solution. In fact, poorly made or unnecessary blue light lenses can negatively impact memory, especially in children.
He warns that excessive or unregulated use of blue cut coatings may strain the brain and affect cognitive health. Many brands, he says, exploit fear-based marketing to sell expensive lens coatings without proper testing or medical backing.
Myths vs Reality – Who Really Needs Blue Light Glasses?
Do students really need blue light glasses? According to Vaibhav, the answer is yes—but only in specific cases. He stresses that blue light protection should be prescribed by professionals after evaluating screen exposure habits, not sold as a default add-on.
In the vaibhav Dwivedi podcast, he exposes how many eyewear brands overcharge customers for unnecessary coatings or sell substandard lenses that offer no real benefit. His advice to consumers is simple: research before buying, especially when it comes to children’s eye care.
Building a Family Business Without Outside Funding
Unlike many modern startups, Vaibhav chose not to raise external funding or sell Lenstrack. He believes that independence protects brand ethics and customer trust. Instead of chasing IPO dreams, he focuses on slow, sustainable growth with a lean team and strong values.
Vaibhav also speaks candidly about misusing early profits, facing burnout, and nearly losing his sense of purpose. What brought him back was clarity—building Lenstrack not just as a business, but as a brand rooted in integrity.
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Industry Scams & Hidden Dangers
The vaibhav Dwivedi podcast also exposes industry scams, from harmful lenses sold as blue cut to misleading marketing claims that compromise eye health. Vaibhav urges consumers to ask questions, seek professional advice, and never blindly trust branding over science.
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The Road Ahead for Lenstrack
Looking ahead, Vaibhav’s vision for Lenstrack is clear: ethical expansion, customer-first decisions, and long-term trust. For him, a strong brand is built on honesty, not aggressive marketing.
This vaibhav Dwivedi podcast episode is a must-listen for anyone interested in entrepreneurship, family business journeys, eyewear industry truths, and the reality behind blue light glasses. It’s a reminder that real success comes from standing firm on values—even when the odds are stacked against you.
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