How to Promote a Podcast: 10 Proven Strategies That Work
With a sea of podcasts on the internet today, is it really enough to just record some mind-blowing content and upload it? Absolutely not. You need to take a step forward and promote your podcast, give it the spotlight it deserves so it reaches the right audience. Once that happens, the rest will follow.
So, are you wondering how to promote a podcast? You’ve come to the right blog! Promoting a podcast takes more than just hope, trust us. We’ve got 10 proven strategies that actually work. Here are easy ways to promote a podcast and get real results quickly!
Promote a Podcast With Guest’s Audience
Most podcasts feature a guest and here’s your #1 strategy to promote a podcast: leverage your guest’s existing following. Sounds easy, right? But wait, make it even easier for your guest to share the episode by creating short clips from your full podcast. Choose the best moments, the bits that spark curiosity and leave people wanting more. This way, new audiences will be searching for you, so be sure to use strong SEO for podcasts to make your show easy to find.
And don’t forget, Instagram Reels have the highest chance of going viral. So if you were wondering how to promote a podcast on Instagram – this is the way! Pick punchy, engaging snippets and turn your guest into your personal promoter.
Promote a Podcast on Social Media
Next, let’s target social media because, as we mentioned earlier, one of the easiest ways for your content to blow up is by picking the best bits of your podcast video and letting them speak for themselves.
But don’t stop there. Create a full social media strategy for your podcast: include teasers, behind-the-scenes clips, guest reveals, countdowns, and more! Don’t just post once and forget it, stay consistent. Repurpose and reshare your content across multiple channels, tailoring each post to the platform’s best format. When people start seeing the same faces and topics everywhere, curiosity kicks in and they’ll land on your channel for the full episode. Doesn’t this sound like the easiest way to promote a podcast?
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Release Multiple Podcast Episodes
If your podcast has multiple episodes -upload them quickly! Holding people’s attention isn’t easy, especially in 2025 when attention spans are at an all-time low. While building anticipation or FOMO works in some cases, most podcast series perform best when episodes are released with shorter gaps and promoted accordingly. Think about it, the best content is made for binging! So in the end, your own podcast can be one of the smartest ways to promote a podcast.
Include Captions in your Podcast
Why limit your audience with language barriers? Make sure your podcast is transcribed or includes captions in the most relevant and widely spoken languages for your audience. This simple step can help promote a podcast to untapped demographics, increasing both views and engagement. The bonus? It gives your content a solid SEO boost too!
Explore the Types of Podcasts to find the right format and begin your podcasting journey now!
Worried it’s too much work? It’s not! Just Google “how to transcribe a podcast” and check out the top-ranking tools, some are even free, while others charge a small fee. Either way, it’s a one-time smart investment that goes a long way in helping you promote your podcast effectively.
Submit your Podcast to Platforms
Distribution is one of the best ways to promote a podcast. Your goal should be to make your podcast available everywhere possible. Start by picking the top podcast hosting platforms and submitting your podcast to each of them. Some platforms are free, while others may require a small fee. In many cases, certain apps are automatically linked to your Apple Podcasts or Spotify feed and will pick up new episodes as you publish them.
The key is to identify the most relevant platforms for your podcast niche and ensure you have a strong presence there. While you promote podcast clips across various channels, always include one consistent link, ideally to your main website or primary platform. The other platforms are simply there to give your podcast an extra visibility boost.
Link in Guest Blogs
It’s most likely that this is happening – someone is searching for “best podcast” and instead of getting individual results the first few links will be of directories that put together a list. So what should you do? Be present on this list!
All you gotta do is: Identify these sites, reach out to them and figure out how or what makes them pick you to feature on their lists.
Even better? These listings also contribute to your SEO strategy! How? by providing backlinks, helping your podcast rank higher in search results. It’s a smart and strategic way to promote a podcast and increase visibility across the web.
Paid ads for Podcasts
One of the best ways to promote a podcast especially if you have a little budget to invest is through Meta (Facebook/Instagram) and Google Ads. These platforms make it incredibly easy to ensure your podcast reaches the right audience. With powerful targeting tools, you can show your content to users who are already engaging with similar topics, making them much more likely to click and watch.
You control where, when, and how your podcast appears so your ad spend goes exactly where it matters. It’s a smart, scalable way to promote your podcast and grow your listener base with precision.
Boost Engagement on the Podcast
The internet today runs on one powerful force – the algorithm. Nothing is truly manual anymore. What people see and engage with is exactly what platforms push to even more users. So, to promote your podcast, you need to give the algorithm an initial nudge. How? It’s simple: gather a few genuine supporters and have them interact with your podcast in the first few minutes after it goes live. Ask them to like, share, comment, or use any other relevant engagement option on your chosen platform.
This early activity signals interest to the algorithm, increasing the chances of your podcast being organically pushed to a wider audience. That’s how you create momentum and let the platform do the heavy lifting.
Appear on Other Podcasts!
Okay, sharing with you a big secret. What do you think is one of the best ways to reach an audience that will love your podcast? Show up on other podcasts! Duh. Podcasts are watched by people that already are into it – and the best way to get discovered is to simply feature as a guest on another podcast of the same or similar genre.
It might sound a little unconventional but hey, what if it works? Being a guest on other shows exposes you to the ideal listeners. It’s a great way to let people know you have a channel worth checking out.
But here’s the key: don’t just promote yourself. Offer real value. Share insights, experiences, or stories that genuinely help or entertain the audience. That’s what will make them curious enough to explore and eventually subscribe to your podcast.
Mention Other Brands on your Podcast
Okay, are you loving unconventional ways? Here’s another one! A powerful way to promote your podcast is to subtly mention other brands during one of your episodes. Why? Think about it. Brands are always looking for some organic shout outs and UGC content.
They appreciate authentic mentions and are often quick to acknowledge them through likes, shares, replies, or reposts.
This gives your podcast the visibility boost you’re looking for. Even better, it could open the door to future strategic collaborations. All it takes is a thoughtful mention to get noticed and possibly form valuable brand relationships down the line.
Conclusion
So, did you find a favorite among our 10 ways to promote a podcast? If yes, give it a shot and don’t forget to let us know what worked for you! One thing is certain: the key to making any content go viral or even just likable is focusing on the content itself. If you give people exactly what they’re looking for, half the job is already done. The rest is about giving it that extra push whether through organic strategies or paid promotions.