Ashwini Seth Podcast brings forward the story of a visionary entrepreneur who is quietly reshaping Indian fashion. In this episode of The Founder’s Dream business podcast, Ashwini Seth, CEO of Dennison, shares how his journey goes beyond shirts and trousers to redefining how India’s middle class dresses, feels confident, and expresses itself. Rooted in tradition yet driven by modern thinking, he explains how Dennison grew from a small-town dream into one of India’s most trusted affordable fashion brands.
From ₹98 Shirts to Nationwide Impact
The story of Dennison began in 1988, when Mr. Rajendra Seth, Ashwini’s father, launched the brand’s first ready-made shirt for just ₹98 in Gwalior, a time when most people still bought fabric and went to tailors. That single decision changed the way India shopped. In this Ashwini Seth Podcast she proudly says in the business podcast, “We are pioneers the first Indian brand to rise from a small town and compete with national and global names.”
Today, 37 years later, Dennison stands tall as a brand for the working Indian formal shirts, semi-formal trousers, plus-size wear, and sustainable fashion, all crafted for comfort, affordability and confidence.
A Brand Built on Accessibility, Not Glamour
While most fashion labels chase runway trends, Ashwini believes real success lies in access and impact. Dennison isn’t built for celebrities it’s built for the everyday achiever. In the Indian startup podcast, he says, “Fashion should not be a luxury. It should be a right.”
That mindset has helped Dennison carve out a unique identity offering elegant, durable designs at prices that resonate with India’s middle class. Every Dennison product represents hard work, practicality, and self-expression the things that truly define India’s working generation.
Balancing Style with Sustainability
In this Ashwini Seth Podcast, she also talks about how the future of fashion must be sustainable, not superficial. While many brands use “eco-friendly” as a buzzword, Dennison focuses on real practices using better fabrics, reducing waste, and ensuring every product lasts longer.
He believes fashion and responsibility can coexist “If we make clothes people love and use longer, that itself is sustainability.” Dennison’s approach is simple yet powerful better design, longer use and genuine value.
From Gwalior to the Globe
Operating from a small town has never stopped Ashwini’s global vision. Through e-commerce and digital-first strategies, Dennison has reached customers across India and is now preparing to take its “Made in India” ethos to international markets.
This Indian startup podcast perfectly captures that ambition to build a global brand that still feels personal and approachable. For her, in this Ashwini Seth Podcast, Dennison is not just a company; it’s a movement one that gives every Indian a chance to look confident without overspending.
The People’s Brand with a Purpose
At its heart, Dennison stands for affordable elegance a brand made for real people, real jobs, and real dreams. Whether it’s a first job interview, a client meeting, or a regular office day, Dennison gives people the confidence to show up looking their best.
As Ashwini beautifully sums it up in the business podcast, “We don’t just sell clothes we sell confidence.” And that’s what makes Dennison not just a brand, but a story every Indian can wear proudly.
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