In the Salendra Gupta Podcast, Abhishek Vyas speaks with Salendra Gupta, founder of Ecentric, a pioneering hemp clothing brand in India. This conversation takes a hard look at the environmental damage caused by fast fashion and explores how startups can drive change through sustainable materials and responsible fashion practices.
The Environmental Cost of Fast Fashion
A key focus of the Salendra Gupta Podcast is the hidden cost of fast fashion. From massive water consumption to landfill waste and unethical labor, the effects of fast fashion are severe. Salendra explains how mass-production models—often seen in global and Indian fast fashion brands—prioritize speed and volume over sustainability, creating long-term environmental harm.
Why Start a Sustainable Fashion Brand?
The Salendra Gupta Podcast highlights why sustainability is no longer optional for new clothing brands. Salendra shares how Ecentric was built using hemp fabric to reduce environmental impact. For entrepreneurs wondering how to start a fashion brand in India, this episode offers a clear message: ethics, materials, and intent matter as much as design.
Hemp vs Cotton: Which Fabric Wins?
In the Salendra Gupta Podcast, the debate between hemp fabric vs cotton is broken down simply. Hemp requires far less water, grows faster, and lasts longer than cotton. With support from India’s growing hemp ecosystem, including BOHECO, Ecentric is helping scale hemp fabric manufacturing in India while proving its commercial viability.
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Real Sustainability, No Greenwashing
One of the strongest takeaways from the Salendra Gupta Podcast is the importance of transparency. Salendra calls out greenwashing in the fashion industry and explains how Ecentric avoids it through plastic-free packaging, compostable components, and honest sourcing. True sustainability, he argues, comes from slowing down and making conscious choices—not marketing buzzwords.
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Conclusion
The fashion revolution is here—and Abhishek Vyas and Salendra Gupta, founder of Ecentric, are at the forefront. Whether you dream to start your own clothing brand or just want to shop better, choosing sustainable fashion trends and hemp clothing in India is the way forward. Change begins with conscious choices.
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