One such inspiring story is shared in the Vilis Oza podcast, where the Founder of IT’S ME reveals how he invested more than ₹8 crore before selling a single product to create a premium Made-in-India beauty brand capable of competing with international luxury cosmetic companies. Featured on a top hindi podcast, this conversation offers valuable insights for entrepreneurs, beauty enthusiasts, startup founders, and anyone interested in building a premium consumer brand.
The Idea That Started Everything
Every successful business begins with an observation. In the Vilis Oza podcast, Vilis explains how his travels through international airports exposed him to luxury beauty brands from around the world. He realized that while global brands enjoyed immense trust and premium positioning, India lacked enough homegrown brands capable of competing at the same level.
Instead of copying existing businesses, he decided to build something entirely different—a beauty brand that would make Indian consumers feel proud while delivering international-quality products. The Vilis Oza podcast demonstrates how successful entrepreneurs identify opportunities where others only see competition.
Why He Invested ₹8 Crore Before Launch
One of the biggest surprises in the conversation is the scale of investment. Many startups rush to launch products quickly, hoping to improve them later. Vilis chose the opposite approach. As discussed in the Vilis Oza podcast, he invested more than ₹8 crore into research, product development, branding, packaging, and manufacturing before introducing IT’S ME to customers.
This long-term thinking allowed the company to enter the market with confidence instead of compromising on quality. His story highlights an important lesson: premium brands are built through preparation, not shortcuts.
Product Quality Alone Isn’t Enough
Many entrepreneurs believe that creating a great product automatically leads to success. The Vilis Oza podcast challenges this assumption.
Vilis explains that while product quality is essential, customers also judge packaging, presentation, branding, retail experience, and emotional connection. A luxury brand isn’t just about what is inside the product—it is about how customers feel every time they interact with it. This explains why successful cosmetic companies invest heavily in design, branding, storytelling, and customer experience.
The Science Behind Building a Premium Lipstick Brand
One fascinating section of the Vilis Oza podcast focuses on research and development. Instead of launching a handful of products, IT’S ME introduced 52 lipstick shades after extensive market research. The company studied skin tones, customer preferences, ingredients, textures, and purchasing behavior across different regions of India.
This research-first approach reduced risk while helping the company launch products that genuinely matched customer expectations. The episode proves that successful businesses rely on data and customer insights rather than assumptions.
Branding Builds Trust
In today’s digital world, many entrepreneurs believe influencer marketing alone can create successful brands. The Vilis Oza podcast offers a different perspective. Vilis explains that while digital marketing creates awareness, long-term trust comes from consistent customer experiences. This includes packaging, product quality, retail presence, customer service, and repeat purchases.
He also discusses why IT’S ME focused heavily on offline retail stores instead of relying entirely on online marketplaces. Today, the company has expanded to more than 50 stores across India, giving customers the opportunity to experience products before making a purchase.
Made-in-India Is Becoming a Global Opportunity
Consumer preferences are changing rapidly. More Indian customers now prefer products developed specifically for Indian skin tones, weather conditions, and beauty preferences. The Vilis Oza podcast explains why Made-in-India brands now have an opportunity to compete with international companies by combining local understanding with global-quality manufacturing.
Instead of competing only on price, premium Indian brands are competing on innovation, quality, and customer experience. This shift is creating exciting opportunities for entrepreneurs entering the beauty and personal care industry.
Challenges of Building a Beauty Brand
Building a cosmetics company involves far more than developing formulas. The Vilis Oza podcast discusses challenges including manufacturing, regulatory compliance, product testing, packaging development, distribution, pricing strategy, inventory management, and customer acquisition.
Each stage requires patience, investment, and attention to detail. Vilis emphasizes that building trust takes years, while losing it can happen overnight. This practical advice makes the episode valuable for anyone considering launching a consumer product brand.
Opportunities for Women Entrepreneurs
Another inspiring topic covered in the Vilis Oza podcast is the IT’S ME Partner Program. The initiative enables women entrepreneurs to build independent businesses by partnering with the brand. Rather than simply selling products, participants receive opportunities to create income streams while becoming part of a growing premium beauty ecosystem. This reflects a larger trend where modern startups focus not only on profits but also on creating entrepreneurial opportunities for others.
Lessons Every Founder Can Learn
The biggest takeaway from the episode is that premium brands are created through vision, patience, and consistency. The Vilis Oza podcast demonstrates that entrepreneurs should never underestimate the importance of branding, research, customer trust, and product experience. It also reminds founders that long-term success requires investment in systems rather than chasing quick wins. Whether you’re building a beauty company, technology startup, fashion brand, or manufacturing business, these lessons apply across industries.
Final Thoughts
India’s beauty industry is entering an exciting new era. Consumers are embracing premium Made-in-India brands that combine innovation with world-class quality. Entrepreneurs like Vilis Oza are proving that Indian companies can successfully compete with global cosmetic giants by focusing on research, branding, quality, and customer trust instead of shortcuts. The Vilis Oza podcast offers an inspiring blueprint for founders who dream of building premium consumer brands from the ground up. From investing ₹8 crore before launch to creating luxury products, expanding across retail stores, and empowering women entrepreneurs, the conversation is packed with practical business lessons.
If you’re passionate about entrepreneurship, branding, consumer businesses, startups, or the future of Indian manufacturing, this episode is worth watching on a top hindi podcast. The top hindi podcast continues to feature founders who are transforming industries through innovation, determination, and bold thinking. Every episode on this top hindi podcast provides real-world insights from entrepreneurs who have built successful businesses against the odds. Whether you’re launching your first startup or scaling an existing company, the conversations on this top hindi podcast offer actionable lessons that can inspire your entrepreneurial journey. Don’t miss the Vilis Oza podcast, one of the most insightful discussions available on a top hindi podcast for anyone serious about building a world-class brand.
