In this emotional fashion brand Rimjim Deka podcast, founder of Littlebox India, joins Abhishek Vyas to reveal the untold story behind Littlebox. Known for popularising Korean fashion by Rimjim Deka, she shares how the brand grew — and how she was shockingly left out of it.
Building Littlebox India: A Gen Z Fashion Trend
Littlebox India rose to fame for curating bold, K-pop-inspired styles. Rimjim’s vision captured the essence of Gen Z fashion trends. Her touch turned her brand into a go-to name for Western wear vs Indian wear lovers across India.
Rimjim Deka with MHS: Facing the Unexpected
The Rimjim Deka Podcast explores Rimjim Deka’s journey after Shark Tank and the unexpected challenges she faced while building her brand. In this candid conversation, Rimjim shares how she navigated serious business hurdles, including the shocking discovery that her name was missing from official brand documents—despite being the founder of Littlebox.
Marketing vs Manufacturing: The Inside Story
A key discussion in the Rimjim Deka Podcast is the ongoing struggle between marketing and manufacturing in the fashion industry. Rimjim explains how many founders lose control of their businesses due to a lack of legal awareness. According to her, self-reliance, documentation knowledge, and operational clarity are essential for survival in India’s fast-moving fashion space.
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Reviews of Littlebox India & Haul Highlights
The Rimjim Deka Podcast also touches on public reviews of Littlebox India. While customers praise the brand’s fashion appeal and quality, some Littlebox India haul reviews point to challenges in customer support following Rimjim’s exit. This section offers an honest look at how leadership changes can impact brand perception.
Littlebox Talk in Hindi: Real Talk with Rimjim
In a heartfelt Hindi conversation featured in the Rimjim Deka Podcast, Rimjim Deka speaks as an Assamese woman entrepreneur sharing real-life lessons. Her story resonates with young Indians who dream of building brands but often lack resources, guidance, or legal protection in their entrepreneurial journey.
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Conclusion
Abhishek Vyas praises Rimjim Deka, for her resilience. Despite betrayal, her voice inspires a generation of entrepreneurs. From Rimjim Deka Kakati to a national name, her story proves fashion isn’t just about style — it’s about self-worth and struggle.
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Their appearance on Shark Tank India where they secured interest from all five Sharks gave them a big boost in visibility and credibility. LittleBox India is a fast-fashion D2C brand launched by Rimjim Deka and Partha Kakati in 2022, rooted in Northeast India and aiming for national reach. The brand focuses on affordability, trend-driven designs, inclusive sizing and often produces in small batches to reduce waste, staying agile and accessible.
